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The Miami Masters (currently sponsored by Sony Ericsson) is an annual tennis tournament for men and women held in Key Biscayne, Miami, Florida. It is an ATP World Tour Masters 1000event on the men's tour and a Premier Mandatory event on the women's tour and is played onhard courts at the Tennis Center at Crandon Park. The tournament is currently held in March each year.
The Miami Masters, which has had multiple sponsorships, was initially known as the Lipton International Players Championships and was a premier event of the Grand Prix Tennis Circuitfrom 1985 until 1990. In 2000, there was a change of title sponsor and the event was renamed theEricsson Open. In 2002, the event became known as the NASDAQ-100 Open. In 2007, the tournament was renamed the Sony Ericsson Open in a deal where the company will pay US$20 million over the next four years.
In 2010, a record 300,000 visitors attended matches at the 12-day Sony Ericsson Open making it one of the largest tennis tournaments outside the four Majors.[1]
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